Amiri Browns

We loved creating an immersive, music-inspired pop-up for AMIRI at luxury London retailer, Browns. The pop-up paid tribute to AMIRI’s AW23 runway show, housing pieces exclusive to Browns in a nostalgic, custom-built record shop. We took over the retailer’s Focus Room space, bringing AMIRI’s themes of fashion, music and community to the build. Green paint, wooden panelling, a neon AMIRI sign, and crates of vinyl, specially curated by London legends Phonica Records, created the perfect vibe.