Amiri SS23 Runway

We’ve loved working with AMIRI to bring their chilled-meets-luxury Cali vibe to life at Selfridges’ London and Manchester stores over the years. For our sixth time collaborating with the craft-focused label, we brought a reimagined version of AMIRI’s SS23 runway to Selfridges London with a new pop-up shopping experience and a revamp of their semi-permanent boutique. 

The 11 11 Studio team channelled the client’s brand vision of artisanal excellence through a dynamic balance of textures and tones, centring the visitor experience on a bespoke monogrammed floor in our final executions of AMIRI’s high-spec designs.