ASOS Press Days

Eleven Eleven Studio delivered a series of fabulous press days for online retail heavyweight ASOS between 2015/2017. We provided complete production from location sourcing, set design and catering for these innovative showcases of the brand’s new season collections.

ASOS Press Day AW 17

A minimal, elevated aesthetic provided the backdrop for ASOS AW17. We scouted an expansive, centrally located office space with a 360 view of the London skyline and transformed it into an ethereal showroom complete with Wi-Fi, lighting and power. Our clean geometric display features, polished metal floors and LED display walls were the perfect neutral backdrop for the collection.

ASOS Press Day SS17

We discovered an incredible hidden space tucked away behind the famous lights of London’s Piccadilly.  Taking over the warren of distressed rooms with this seasons’ collection, we added industrial details and juxtaposed the raw space with our digital mannequins. Our blueprint included creative concept, floor plans, rail, display and lighting designs as well as catering and was shared with PR agencies across the globe for international rollout.

ASOS Press Day AW 16

Our immersive installation this year was inspired by the classic, minimalist beauty of Bauhaus design and Trompe-l’œil aesthetics. Drawing on these forms, we created a space built on geometric lighting and mirror structures to reflect the brand’s AW collections.

ASOS Press Day SS16

To embody ASOS’ SS16 theme of riot, we created a dramatic brutalist interior using hundreds of sheets of cement plasterboard and breeze blocks to transport visitors to a dystopian, futuristic world.

ASOS Occasion Wear

We transformed an elegant Fitzrovia townhouse into the site of ASOS’ occasion wear launch in 2016. Tasked with putting on a glamorous evening for key London press and talent, we threw a vibrant cocktail party soundtracked by Sketch and Momo regular DJ Alexander Gromadski with a backdrop of beautifully designed sets and lighting installations.

ASOS Graduate Fashion Week 2016

To introduce fashion graduates to the world of ASOS, Eleven Eleven Studio concepted and designed a showstopping stand at the heart of Graduate Fashion Week, which drew from the online retailer’s interactive collection boards.