BYREDO CURATOR EXPEDITION

11 11 Studio partnered with Byredo to craft an unforgettable escape to the Scottish Highlands for some of their closest friends. A three-day experience for Byredo’s 2024 Christmas campaign, meticulously designed to celebrate connection and evoke cherished memories.

Every detail was curated to capture the nostalgia of family gatherings, blending warmth and familiarity with understated luxury. Guests settled into the luxurious Fife Arms, immersing themselves in both relaxation and the rugged beauty of the Highlands.

Elevated yet intimate dining took center stage, transforming each moment into the ultimate homecoming. The experience culminated in a grand gala dinner designed by Chef Megan Moore at the historic Mar Lodge, where an immersive theatre murder mystery left guests with memories they’ll never forget.