Eco Age Green Carpet Collection Event: Stella McCartney, 2014

Eleven Eleven Studio was excited to work with Olivia Firth and Eco-Age to present the launch of the 2014, 2015 and 2016 Green Carpet Challenge collections at London Fashion Week. We delivered end-to-end production from set, audio and lighting design to talent liaison, venue, transport and models while ensuring the event complied with Eco-Age’s strict environmental guidelines.

Working closely with Stella McCartney’s team, Chappell Productions and set reclamation specialists Drésd, we transformed Mayfair’s The Royal Institution of Great Britain into a magical world complete with woodland forest, artist’s studio,  magician’s room and Irish Pub as the backdrop for the ethical capsule.