Flannels Seasonal Concept

Eleven Eleven Studio brought Flannels’ Northern soul-inspired AW22 Welcome To New Luxury campaign to life with an immersive design and a build across the luxury retailer’s Liverpool, Sheffield and Leicester stores.

Drawing on the vibrant energy and aesthetic of Northern soul clubs, we took visitors back in time to the 70s with stacks of specially-sourced vintage teak speakers, brightly carpeted floors and rotating mannequins.